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	<title>Open Source PR - Das Oseon-Blog &#187; pitching</title>
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	<description>Tapio Liller über PR, Marketing, das Internet und wie das alles zusammenpasst. Tapio ist Inhaber der Unternehmensberatung für PR und Online-Kommunikation Oseon.</description>
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		<title>How to pitch the Butcher (Mike that is&#8230;)</title>
		<link>http://www.opensourcepr.de/2008/08/25/how-to-pitch-the-butcher-mike-that-is/</link>
		<comments>http://www.opensourcepr.de/2008/08/25/how-to-pitch-the-butcher-mike-that-is/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 12:48:40 +0000</pubDate>
		<dc:creator>Tapio</dc:creator>
				<category><![CDATA[Fallbeispiele]]></category>
		<category><![CDATA[PR & Marketing]]></category>
		<category><![CDATA[blogrelations]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[mediarelations]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[TechCrunch]]></category>

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		<description><![CDATA[TechCrunch UK host Mike Butcher let&#8217;s us have a sneak peek in his journalist mind (or views rather) and gives the world some hints on how to pitch him best. A must-read for PR folk and startups engaging in PR on their own.]]></description>
			<content:encoded><![CDATA[<p>TechCrunch UK host Mike Butcher let&#8217;s us have a sneak peek in his journalist mind (or views rather) and gives the world some hints on <a href="http://uk.techcrunch.com/2008/08/22/the-top-15-ways-to-get-on-with-techcrunch-uk-and-maybe-other-media/">how to pitch him best</a>. A must-read for PR folk and startups engaging in PR on their own.</p>
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