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	<title>Open Source PR - Das Oseon-Blog &#187; Firefox3</title>
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	<link>http://www.opensourcepr.de</link>
	<description>Tapio Liller über PR, Marketing, das Internet und wie das alles zusammenpasst. Tapio ist Inhaber der Unternehmensberatung für PR und Online-Kommunikation Oseon.</description>
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		<title>Firefox 3 Download Day &#8211; When online campaigns backfire</title>
		<link>http://www.opensourcepr.de/2008/06/17/firefox-3-download-day-when-online-campaigns-backfire-2/</link>
		<comments>http://www.opensourcepr.de/2008/06/17/firefox-3-download-day-when-online-campaigns-backfire-2/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 17:21:56 +0000</pubDate>
		<dc:creator>Tapio</dc:creator>
				<category><![CDATA[Unternehmen]]></category>
		<category><![CDATA[Werkzeuge]]></category>
		<category><![CDATA[down]]></category>
		<category><![CDATA[Download Day]]></category>
		<category><![CDATA[FF3]]></category>
		<category><![CDATA[Firefox3]]></category>
		<category><![CDATA[infrastructure]]></category>
		<category><![CDATA[online campaign]]></category>
		<category><![CDATA[viral]]></category>

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		<description><![CDATA[Just a few minutes ago, Mozilla released the much anticipated 3rd installment of Firefox &#8211; arguably the better browser out there (that&#8217;s a Mac user saying that!). The idea of announcing a FF3 Download Day was great in terms of awareness in media and blogs and incentivating downloads with a 24hour record attempt is something [...]]]></description>
			<content:encoded><![CDATA[<p><img style="max-width: 800px; float: left; margin-top: 10px; margin-bottom: 10px; margin-right: 10px;" src="http://www.spreeblick.com/wp-content/imagemagic/d8ae8bdc954c9b10c265b7152b61754f.jpg" alt="" />Just a few minutes ago, Mozilla released the much anticipated 3rd installment of Firefox &#8211; arguably the better browser out there (that&#8217;s a Mac user saying that!). The idea of announcing a <a href="http://www.spreadfirefox.com/en-US/worldrecord">FF3 Download Day</a> was great in terms of awareness in media and blogs and incentivating downloads with a 24hour record attempt is something nicely viral indeed.</p>
<p>Unfortunately, as it looks at this minute, Mozilla wasn&#8217;t really prepared to satisfy the traffic they would cause with this. The site is unavailable and the <a href="ftp://ftp.mozilla.org/pub/firefox/releases/3.0/win32/de/">FTP server</a> doesn&#8217;t let in any more users. Bummer and almost a rookie mistake. Nonetheless, I&#8217;ve tried the release candidate for a few weeks now and it&#8217;s definitely worth making your window, door, handle and key to the Webworld.</p>
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