27Jun

Clouded

Kategorie Werkzeuge | TAGS , , , ,

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Wordle is a nice tool to visualise what’s hot in your world of tags. It takes del.icio.us tags (or any amount of text dropped in the box) and creates nice tag clouds. Just like this one. It’s from my del.icio.us account, so no big surprises, eh?

(via Peter)

23Jun

Overhyped/Underhyped – netzwertig’s Summer list of tech topics

Kategorie Märkte | TAGS , , , , , , ,

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Andreas Göldi of German tech blog netzwertig.com has taken a look at the technology trends that have made the headlines in the past half year or so, and contrasted them with some things that have either gone unnoticed or may be the bigger deal on the long run. Anyone who reads German should check out his post. If you prefer English, here’s the run-down of Andreas’ assessments in brief.

If you have a overhyped/underhyped topic that should be on the list, go ahead and comment!

Microblogging

Overhyped: Twitter – Apart from being down all the time, it’s too geeky for the mainstream and has too much noise.

Underhyped: Status messages – Facebook, Skype, XING, people tend to like to tell other what they are doing. So the Twitter idea is great but lacks context and historical orientation. Friendfeed-like aggregators might help.

Application platforms

Overhyped: Facebooks app platform and open social – Bottom line, facebook apps are mostly useless and extremely hard to monetise. SocNets are important because of the traffic they accumulate, but the apps on them haven’t really taken off.

Underhyped: Amazon EC2 and Google App Engine – Both app platforms are a basis for building highly scalable web apps. This will help startups scale without the hassle of maintaining own infrastructure. Of course, they are not as sexy as Facebook apps, but the impact will be dramatic.

Mobile phones

Overhyped: Multimedia production on the mobile – 10Mpix cams in your phone are nice, but still not as good as dedicated digital cameras. Also shaky mobile video à la Qik and Kyte are great, but who else than hardcore Scobleizer fans will look at them longer than a minute?

Underhyped: GPS in mobiles – It’s finally here, and we will see loads of location-based services built on GPS in the coming years.

Online Advertising

Overhyped: Ads on SocNets – Loads of buzz, no money, and no idea how that could change for the better.

Underhyped: Behavioural Targeting – As soon as privacy and data protection issues are clarified, this will skyrocket – and might even bring revenue to SocNets!

Search

Overhyped: Semantic search – The promise is huge (nothing less than the next Google!), the delivery is poor so far.

Underhyped: Human intelligence – There is no better tool for finetuning search algorithms than the human brain. Even Google uses people (imagine that!) and Amazon’s Mechanical Turk even is a business model.

Online video

Overhyped: User-generated video – What gets most hits on YouTube? Professional content does. That’s the beginning of the end of user generated cats’n'dogs content.

Underhyped: Professional content on the web – Hulu has proven critics wrong by becoming a success, with high quality content. (ed. note: I doubt this is the right answer to the decline of TV)

Information consumption

Overhyped: RSS – Even early adopters suffer from RSS overload today and it has not taken off as a mainstream technology yet. Joe Average is overwhelmed by the information influx anyway and doesn’t want even more through feeds.

Underhyped: Information filtering – Automated filters that determine what’s hot and relevant are still rare, and there is little going on beyond TechMeme and Rivva.

22Jun

Matt is back!

Kategorie Zeugs | TAGS , , , , , ,

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It’s been a couple of years since Matt Harding made it to more than 15 minutes of fame (accumulated web viewing time would have made good ol’ Andy Warhol jealous, I’m sure!) with his quirky travel dance video (more than 9.7 Million! views on YouTube since).

The man has been travelling the world again and he’s back with yet another dance-the-globe-video and this time he’s got company. This is such a fun example of a viral video that I had to post it! Good mood guaranteed, so go watch it!

Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.

Btw, Vimeo serves such great quality that it’s becoming my favourite reference, ahead of YouTube.

(Via: Nerdcore. Thanks!)

19Jun

Why sevenload might actually be worth the money

Kategorie Märkte, Unternehmen | TAGS , , , , , ,

German no-more-startup sevenload – a media sharing portal with a strong focus on quality content (as opposed to fuzzy-shaky UGC clip overlord YouTube) – just received massive VC funding from T-Online Venture Fund. Handelsblatt reports, the overall investment to be 25 Million Euro, 15 Million of which come from the Deutsche Telekom VC. That’s not only a massive investment in a site that so far has its main following in Germany (14 Mill. visits, 100 Mill. PIs, sevenload figures), it’s a big deal for the entire online video market overall. Compare Veoh (21.5 Mill. UUs/month, $26 Million), Vuze (ex-Azureus, 1.5 Million users any given time, $34 Mill. in total), oh, and Google’s megalomaniac YouTube deal of course.

What’s the money for, you ask? Growth of course! International expansion, too, it seems, which again, is a big deal for a Germany-based Web2.0y start-up. Few have been successful in their ventures beyond Germanic borders so far, local rating site Qype is one and the business network XING (both from Hamburg). Going public, as we learn, is also an option for sevenload. That would make them the second German Web 2.0 startup to make that leap, after XING made their IPO in 2007.

So there’s big money in this. And bloggers and media alike are asking “Is it worth the valuation? How will they ever make money?”. Very rightly so! While the scepticists may compare sevenload to YouTube because of its UGC heritage and don’t see advertisers spending big bucks in such an environment, others may look at the quality content approach they’ve embraced. sevenload features a number of channels that aggregate professional (broadcast) and self-(co-)produced content and gives visitors to the site some guidance as what to watch. While there is a lot more German language content than English content on the site at the moment, the fresh funds may help convince content owners to trust in the longevity of sevenload’s existence and license more material.

As always, content is key, but at the same time, there’s the usual hen-and-egg problem. No content, no users, no ad money, no content. VCs can help with the no money part to some extent, though. But this is something all video sites are struggling with and you can’t blame them for content owners (often traditional broadcasters and affiliated production companies) and independent producers being slow to understand the potential that’s in the web for them.

It’s a very long shot to try and replicate linear broadcast TV on the web, but without the linear. As long as broadcasters, public and private haven’t understood that the Web is their only road to survival on the long run, trying to bring “old” TV to the web is doomed. See Joost’s glorious failure in the fragmented European market. See Zattoo’s niche existence with IP-filters limiting access to content from neighbouring countries.

The opportunity lies, as often these days, in the long tail of content. Vuze (disclosure: my client at Hotwire) are taking that route by focusing on licensing the wealth of niche content that simply would never fit on TV, because a) there are not enough channels and more importantly b) because the web offers so much better ways to non-linearly discover new content. While Vuze technically is a P2P BitTorrent client and saves infrastructure dollars that way, sevenload could be the web-based equivalent. Their newly developed player is actually good quality and their social features (think discovery of new exciting content!) are way beyond what Vuze have just introduced in their latest release. Not because Vuze didn’t know better, but through sevenload’s social media DNA.

And the advertisers? Well, they know display ads on websites – and are struggling with the low conversion rates. sevenload claim to have high CPMs (up to 20 Euro), Vuze are playing the “immersive viewer experience” card that should lure classic pre-roll ad spend to the platform. The key question for advertisers remains how these online services can help target customers better than traditional TV ads. Do we know? No. Not yet. But as more and more significant portions of the total advertising budgets move online and users, especially those young folk who have already left linear TV for good, embrace new platforms and new ways of discovering cool stuff, on whatever technical basis, we will find out.

sevenload’s latest financing coup is T-Online Venture Fund’s bet on the future of quality video. In German, venture capital is called “Risikokapital” – risk capital – and that’s what this deal is all about. Taking the risk of failing big time, with the opportunity of shaping the future of a yet to be defined new medium. With great profits. Someday. Bottom line, it’s a great move and great news for the German start-up scene.

By the way…
…word about the investment made its rounds in the blogs a full day before the official announcement. So whenever you talk to peers in the industry at an event (as apparently happened at Supernova), either don’t say anything, or be prepared to announce simultaneously.

Update: Also read my post about sevenload’s communications during their relaunch in March this year.

17Jun

Firefox 3 Download Day – When online campaigns backfire

Kategorie Unternehmen, Werkzeuge | TAGS , , , , , ,

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Just a few minutes ago, Mozilla released the much anticipated 3rd installment of Firefox – arguably the better browser out there (that’s a Mac user saying that!). The idea of announcing a FF3 Download Day was great in terms of awareness in media and blogs and incentivating downloads with a 24hour record attempt is something nicely viral indeed.

Unfortunately, as it looks at this minute, Mozilla wasn’t really prepared to satisfy the traffic they would cause with this. The site is unavailable and the FTP server doesn’t let in any more users. Bummer and almost a rookie mistake. Nonetheless, I’ve tried the release candidate for a few weeks now and it’s definitely worth making your window, door, handle and key to the Webworld.