David Weinberger just twittered a line that sums up his experience at the Euroblog Conference which ended in Brussels today.

Not that this is completely new to PR folks in the digital space, but in my view it adds gravity when a visionary of the web says it. I don’t think old style PR will go away very quickly, because here in blogland very few of our clients are actually taking part in the debate so far. But it underscores the fact that change is happening as we speak and we PRs have to find ways to explain to our clients why old-style PR is not exactly the new PR.

German readers can also read about Euroblog on Haltungsturnen and Martin Oetting‘s blog.