Jeff Jarvis writes this on his blog (referring to German elder publishing statesman Hubert Burda and the DLD conference in Munich he hosts):
“Burda is the most social corporation I know. That’s no doubt because its chairman, Huburt Burda, loves people and playing host to them. I’ve been to dinners and parties from New York to Davos where he and his lieutenants bring together incredibly diverse and interesting bunches of people. They’ve just brought 1,000 people to Munich for their conference. I’ve seen that being a gracious host pay dividends to Burda. They bring in new ideas and talent and relationships. Most companies I know are not at all social. They live in their own buildings and worlds. Not just people are becoming more social. Companies must become social.”
Not only do I wish I had been at DLD which I read on so many blogs and heard from clients was a very inspiring event, I also find the idea of the social corporation very intriguing. It was called networking a while ago, but in the end it’s what humans are all about. Talking to each other, getting to know new people, being introduced to new people, expanding one’s social reach and pushing intellectual boundaries, too. Technology is just the extention of social events, not a substitute. It’s great when a visionary like Mr. Burda invests a huge amout of money once a year to bring together a mix of people that are there to open up their visions, exchange ideas and make new connections. Like synapses in the brain, these people create new links between each other and their ideas, just from being in a confined space for a couple of days. Now would someone invite me to DLD next year, please!?
(stumbled over Jeff’s post via Haltungsturner)
